Is Social Media Killing our Inner Self?

Is Social Media Killing our Inner Self?

There’s no doubt that peer pressure is one of the strongest driving forces in life. Humans need to belong to a community. It’s one of our basic needs. We also need to be accepted and “liked” by our community. For centuries now, humanity has been driven by peer pressure in so many ways. In some cases, gravitation and mass community movements allowed humanity to accomplish great deeds, while in other cases, peer pressure and blind conformism drove humanity to utter destruction. On the other hand, we continue to be surrounded by individual achievements that revolutionize the way we live, ones that could not have been possible without a keen individualistic drive and the need for people to differentiate themselves. Add social media to the mix, and on the surface it may appear to have given every individual a voice. However, if you carefully study the forces driving social media, you’ll see that it’s mostly all about mass acceptance and conformism. To make a clearer point, let’s think of the peer pressure we faced at school: What to wear, how to speak, what music to listen to, where to hang out and who to hang out with? All these where ideas that we were expected to conform to┬áin order to fit in. FOMO (fear of missing out) is not a 21st century cultural invention. It’s always been there. At certain stages of our lives we all want to be part of the “in-crowd”. However, once you insert social media into the mix, FOMO becomes this exponentially amplified force. Peer pressure on steroids. A force so erosive that individual thoughts and...
The Three T’s of Digital Transformation

The Three T’s of Digital Transformation

Ever since I fell under the spell of digital evangelism back in the late 90’s , I witnessed many brands and clients working hard on shifting their communications into the digital era. Whether it was through investing in hiring digital experts, building their web presence, increasing their digital marketing spend or acquiring the latest digital tools, many of these clients have made serious attempts to dot the i’s and cross the t’s when it comes to digitizing their MARCOM operations, yet a few of them actually succeeded in crossing the digital chasm. After working through many digital transformation scenarios with some of the worlds leading brands, it became clear that for digital transformation to be real, long-lived and truly transformational, three t’s needed to be crossed, here they are: Talent: No organization can become truly digital without die-hard evangelists who are loyal to one thing: the spirit of digital. Be it their quirky excitement about social platforms empowering everyday consumers to learn more and share more, or the real-time addictive content that is feeding these platforms, or the new found influencers shaping opinions everyday. Tools: Think you can’t teach an old dog new tricks? Think again! There are many cost effective digital tools today (if not free) enabling 1000s of brands to connect, share, learn and measure all that counts, and in the process allowing them to behave like a true digital local on a somewhat foreign soil. However, out of all the t’s of digital transformation, one t stands out, one t rules them all: That’s the Tracking T. Yes, digital talent may create the noise and commotion...