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Digital Media Musings

Is Social Media Killing our Inner Self?

Is Social Media Killing our Inner Self?

There’s no doubt that peer pressure is one of the strongest driving forces in life. Humans need to belong to a community. It’s one of our basic needs. We also need to be accepted and “liked” by our community. For centuries now, humanity has been driven by peer pressure in so many ways. In some cases …

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The Three T’s of Digital Transformation

The Three T’s of Digital Transformation

Ever since I fell under the spell of digital evangelism back in the late 90’s , I witnessed many brands and clients working hard on shifting their communications into the digital era. Whether it was through investing in hiring digital experts, building their web presence, increasing their digital marketing spend or acquiring the latest digital tools

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Four Principles for Building Solid Influencer Relations

Four Principles for Building Solid Influencer Relations

Over the past 6 years, I’ve been fortunate enough to work with many of Canada’s leading social influencers, the majority of which I can now proudly call friends. However, as with every relationship, it took a lot of consistent & genuine effort to go from small talk to deep and meaningful conversations.

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5 Digital Resolutions to Consider in 2015

5 Digital Resolutions to Consider in 2015

Its Dec, again. Always amazes me how we all seem to be racing against time till the 11th hour of this last month of the year as if the world is coming to an end, only to go back to exactly the same cadence, rituals and habits as soon as the clock passes midnight

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